BEYOU SALON

Highly saturated salon & grooming market with both premium and budget players.
Needed to differentiate from local salons by offering a consistent, branded experience.
Build recall as a youth-driven, aspirational lifestyle brand rather than just a service provider.
Establish digital-first visibility to attract millennials and Gen Z clients.
Create scalable branding for future franchise expansion and new service verticals.

Positioned Beyou as a personal empowerment brand where beauty means authenticity.
Built a minimal yet stylish identity that reflects modern luxury at accessible pricing.
Created a flexible brand ecosystem for in-salon experiences, digital presence, and product extensions.
Trained staff and stylists to embody the brand philosophy, ensuring every client interaction reinforces trust and consistency.

Brand Discovery & Audit – Analyzed customer preferences, competitor strategies, and global salon trends.
Strategy & Positioning – Defined brand philosophy: “Be You. Always.”
Identity Creation – Designed a chic, customer-friendly identity with modern visuals, clean typography, and warm brand storytelling.
Implementation & Impact – Rolled out consistent branding across salons, social media, influencer campaigns, and festival promotions, strengthening recall and positioning Beyou as a salon that celebrates individuality.