Grace Supermarket
Logo, Branding, Packaging, Photography.
Industry – Super Market & Bakery
Grace supermarket
Grace Super Market, a trusted household name in regional retail, wanted to expand its footprint with an in-house bakery label—one that would resonate with modern families while reflecting the warmth of freshly baked goods. Thus, Baker’s Bell was born.
Inconsistent visual communication across SKUs, making it harder to create a memorable product line. Lack of cohesive brand identity across their in-house bakery line. Existing designs lacked visual appeal and didn’t reflect the quality they promised.
The Challenges
Visual Disconnect, Brand Dilution
Grace Supermarket faced a lack of consistency across its in-house bakery product line. The absence of a unified brand identity and fragmented SKU designs made it difficult to establish recall or build emotional connection. The existing packaging fell short in visual appeal, failing to convey the freshness, quality, and care the products were known for.
Our Scope
From Concept to Crumb—A Complete Brand Build
We collaborated with Grace Supermarket to craft a holistic brand identity from the ground up—starting with the name and extending through packaging design and visual language. The objective: to create a brand that feels warm, inviting, and instantly recognizable. With a growing portfolio of 14+ bakery products, we ensured every SKU spoke the same design language—fresh, cohesive, and rooted in quality.
Brand Identity
Nostalgia Meets Craft in Every Chime
The name Baker’s Bell strikes a balance between warmth and authenticity. “Bell” conjures nostalgic imagery of bakery chimes and fresh batches ready to serve, while “Baker’s” grounds the brand in artisanal expertise. The identity brings together the comfort of home-style baking with a contemporary visual edge—welcoming, familiar, and crafted with care.
Logo Design
Wholesome Design, Freshly Baked Appeal
The Baker’s Bell logo merges handcrafted elegance with timeless simplicity, evoking the warmth of your neighborhood bakery. Soft curves and classic flourishes create an inviting visual identity, while the subtle wheat motif signals freshness, purity, and artisanal quality—hallmarks of the Grace promise. The result is a logo that feels both familiar and fresh, rooted in tradition yet ready for today’s shelves.
Product Naming
Crafted Names with Character and Clarity
We approached product naming with thoughtful precision—infusing each item with personality and recall value.
- Rusk was reinvented as Milk Krispies, highlighting its creamy crunch.
- Crispy snacks took on the name Oven Spring, evoking warmth and freshness.
- Breads were stylized into Sweet Loaf, Sandwich Loaf, and Salt Loaf—clear, functional, and flavorful.
- Cookies became indulgent treats: Choco Delight, Strawberry Delight, and Vanilla Delight, making their experience as sweet as their names.
Product Photography
Framing Freshness, One Shot at a Time
We executed a full-scale product shoot—from styled lifestyle imagery to clean, detailed pack shots—each frame designed to amplify appetite appeal. The visuals radiate warmth, freshness, and quality, aligning perfectly with Baker’s Bell’s brand essence. Every photo was meticulously composed to evoke trust, taste, and everyday delight.
Packaging Design
Designed to Delight—On Shelf and In Hand
Each Baker’s Bell package is crafted to balance warmth with standout shelf presence. Take the Milk Krispies pack—rich chocolate tones, dynamic milk splashes, and close-up textures evoke indulgence and freshness in an instant. The design language is consistent across SKUs, ensuring the brand feels both cohesive and irresistibly appetizing at every touchpoint.
Milestone Achieved!
From Concept to Cult Favorite—A Brand that Stands Out
Baker’s Bell has transformed into a standout in-house brand, commanding attention on shelves and winning the loyalty of customers. Our strategic design journey—spanning from product naming to visual identity—has empowered Grace Supermarket to carve out a distinctive space in the competitive bakery aisle, reinforcing their commitment to quality at every touchpoint.
Have you decided to work on a project with us?
Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque.